When it comes to search engine optimization and strategy, common sense is taking the lead on building an online presence. The common strategic theme is “digital influence” with the world’s largest search engine (google). Consider for a moment the incredible amount of visibility the search giant has now with search result interactivity. From a massive amount of registered google users using the search engine on a normal daily basis to an ever increasing amount of 3rd party integrated social applications sharing data, Google has the ability to validate true organic trends on nearly a real time basis.