Which came first…the “marketing strategy” or the “content strategy“? “Content marketing strategies” is just a fancy way of saying both, good content needs marketing today, and good marketing needs excellent content! Depending  on who you are trying to reach with your marketing tactics, your content might need to bend a little. Depending on the type of content, or audience, the list below will hopefully help you in your mission to syndicate, promote and tailor your content marketing strategy. Below is a list of ideas to take your content awareness campaign to a new level!

Press Releases

Modern press releases are incredibly effective tools for marketing content. Not only do they have viral online capability, but they also can provide a large burst of high ranking bank links which will make your SEO consultant drool. The level of success will depend on the structure of the press release, as well as the energy the story exudes. Is your content newsworthy? Don’t release it until it is!

This is possibly the most effective marketing strategy. There is cost associated with this, just as there is with other marketing items, but this cost is consistent and the effects are long lasting.

Estimated Costs: $300 for a local release to $9000 for a big time national times square holy cow tell the world release.

Strategic Product Reviews & Comparisons

Search engines love product reviews. Readers love fair product reviews. Retailers…have a love/hate relationship with them. The professional writing industry is still playing catch up here, I sense opportunity for casual bloggers and beginning journalists to capitalize on a positive trend. A review can be crafted, carefully mind you, to favor a specific product. In addition, there are excellent inline advertising opportunities as well. Have you ever thought about becoming an affiliate sales person to all of the products you are reviewing?

Compare, Convey, Contrast, Relate, Exemplify and make Convenient to buy or learn more about the products you are reviewing. An honest review must not be compromised by misrepresentation or sabotage. Use real world examples of the product, support this with pictures, prove to readers you have used all the products in question,  explain any shortcomings of them (find some) and talk about entry costs. The last aspect is layout, a good review layout is critical. The highlighted product (the winning product in your review, and hopefully your client’s product) should be visually distinguished.

Estimated Costs: $100-$500 depending on time and materials.

I’d like to add to this short list, have anything to add?